Perhaps it is true that sport event management is the golden child of the event organizer industry. As evidenced by the many universities offering a degree in sports management as opposed to general event management. Perhaps due to the scale and importance of the events, we all know how big sport events are. It does not matter whether the event in question is a local and state championship, or perhaps even an international competition – sport events never fail to generate buzz and attract spectators.
The stimulus and impact generated from sport events are not lost on many key players in the industry. With huge public interest and the success rate, it is obvious that sport events is almost always guaranteed a huge chunk of profits – regardless of the sport.
However, this does not come without an issue. With event as big as that, coupled with the size of its gigantic crowds, there comes a risk. While the sport event management itself is not as complicated as organizing music festivals, handling and properly managing the crowds is an entirely different thing.
The bigger the sport event, the more people will flock to the venue; and with large crowds, the risk of unwanted issues quickly doubled or even tripled. Now imagine how many on-the-ground staff you must have to cater to this large crowds. How much time will they need to help this crowd and evacuate them if anything happens. And how much time will they need to check each of their passes and grant them entry to the venue?
Fortunately for PouchNATION, all of these challenges are a thing of the past for them. Thanks to their incredible invention of NFC-based system and RFID bracelets, they are able to employ technology to ease the burden of organizer while at the same time boost the spectators’ experience with their modern and seamless sport event management.